Cheerios

Everyone knows the breakfast cereal favorite, Cheerios. Take a look at the ad I created for their Instagram page!

The Everygirl

The Everygirl is the ultimate online resource helping shape the creative, career-driven woman to experience her life better lived. I loved the mission and purpose of the brand and I wanted to be a part of it as their Social Media Coordinator. Take a look at my application for The Everygirl which consists of various campaigns and illustrations — all of which fit their brand and overall aesthetic.

‘7 Things the Philippines’

During the pandemic, I created a small book to keep myself sane, busy, but to also help those less fortunate than I am. I wrote a book about the Philippines and why I love my country. From far away, I decided to help out and donate all the proceeds to an initiative called ‘Food Not Fear’ by the CORA & Fund the Forest PH organizations. The donations will help feed families unable to work during the pandemic while also supporting local farmers.

Beyond Meat

Beyond wanted to show their consumers that their brand is the tastiest way to save the world. With their brief and core message, our group responded by creating the creative campaign, 

“Bite by bite, bit by bit”. 

Dollar Shave Club

Dollar Shave Club found a problem: Girlfriends were stealing razors because they’re f*cking great. DSC created the Double Razor Share Pack, one for you, one for your loved one. In response to this, we created the campaign,

“Share the nasty moments, not the nasty razor” to show how some things should not be shared in a relationship.

The Setting NYC

The Setting NYC is a boutique creative agency headquartered in NY. They offer services such as bespoke procurement, brand development, design and more. My tasks included event planning/set-up, social media management, newsletter designs and web designs.

Toast

Making the Mundane Magnificent was a semester long projected created in the M-School Institute of Marketing class, Production Tools and Techniques. Over the course of 14 weeks we were to create a movie poster, Instagram account and finally a 3 minute short film for our mundane object.

Crocs

When we were told we needed to revive a dying brand, we knew Crocs needed our help. Crocs is seen as the meme shoe, no longer the comfortable, versatile, sandal. Instead of trying to convince society that this shoe isn’t ugly, we decided to embrace it’s unique and ugly design by not giving a f*ck.

CURIO

CURIO is an app that curates high selling products from local boutiques and delivers it to your doorstep in under 2 hours. Working side by side with founders Lena Khouri and Christine Outram, I created content and helped with building/designing the company website using Squarespace.

Pibbles

We created the Pibble Movement on the belief that we can help pit bulls in shelters by looking at the root of the problem: Breed Bias. We changed those negative perceptions towards Pit Bulls one Pibble cap at a time.